Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria

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Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria

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Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria

We are a Distribution Group Avant-garde and Sector Leader, with an extensive range in catalog and product diversity, with an extraordinary qualitative and quantitative offer.

From Palenzuela Distribuciónwe anticipate the trends, behaviors and attitudes of consumers by carrying out concrete actions and commercial proposals that generate new opportunities for your business. Technology, talent, resources and new channels that attract new customers. Because we lead innovation with more than 50 years next to each client.

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For you, manufacturers:


We are a Group of avant-garde distribution and sectorial leader, with an extensive range in catalog and diversity of products, having an extraordinary qualitative and quantitative offer not only of products from Spain, but also from abroad, very representative.

We propose a great diversification of the offer for consumers with different purchasing levels. We bet on offering our customers personalized options where they can decide and select each product, reinforcing the differentiation and the competitive advantages of each of them.

This guarantees us the full satisfaction of our customers and encourages them to interact with other consumers creating wealth and value for the whole. The value imposed by our relationship with the customer exceeds the costs involved in the process, and that is the goal of any commercial strategy, together with the competitive advantages that we transfer to our customers, which are part of our value proposal. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
We concentrate our effort on getting closer to our customers, on working together, side by side in each process and because of that we are innovative, avant-garde, always one step ahead and, in this sense, betting on the digital channel to develop a new distribution concept.

We provide an online dynamic and behavioral navigation platform through different products, offers and promotional actions depending on each profile, offering to each customer greater knowledge and information of each product, as well as all the communication channels, not only the usual phone channels, email and chat, but also through our "Click to Call" proposal (Click to be called).

All our processes and technology are continuously developed based on how we are able to measure and improve our value. Metrics and systems of measurement and monitoring of results, proposals and objectives, indicators of each process are implemented, as well as guidelines to predict behaviors. A philosophy that helps us realize an objective planning of our commercial and digital strategy. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
We plan our distribution with diligence, intelligence and efficiency. It is not about taking products and picking up orders in an endless loop, because we are not carriers, but we value and evaluate the relationship between the customer and the product. That is why our team and our commercial network receive constant training and it is precise to be delivered exclusively to provide personalized, expert and qualified advice to each customer, adapting to their needs, infrastructure, equipment and target audience, providing competitive advantages for their business model through each product, as well as appropriate solutions to each of their needs. That is why our manufacturers and their products do not compete in our catalog, because we offer different options for different customer profiles.

In short, the change in the choice of type of commercial relationship between the customer and the product offered is directly related to the boom that the development of e-Commerce is having. Online shopping is becoming the most valued and socially shared form of acquisition, since it can be done in any time, meeting any need and from anywhere in the world. Our main objective with the development of our online platform is to become one of the reference platforms in our sector at European level, introducing each product in the most suitable market, investing the traditional process of take the product to the customer to bring the customer to the product.

And for this it is essential that our presence leads to a global market, that our catalog continues to grow in diversity, and It will be possible thanks to the support offered by our technology and the continuous agreements reached with new manufacturers and producers, as well as international alliances with important distributors in emerging markets. In the food sector, although quality is essential, it is not enough. So it is essential to use all the tools at our disposal in order to adapt the product to the expectations of consumers and in no case try to be consumers who must adapt to the product, wrong strategy used by most of our competitors. In this way, we analyze and evaluate each product according to how it is able to meet the expectations of consumers. We plan our marketing strategy that does not turn a mediocre product into a great product, but it attracts a consumer at the time of acquiring it, especially through the physical aspect, packaging, labeling and we apply the tools that marketing provides to develop promotional actions together with the manufacturers, valuing all the factors and applying the necessary keys to achieve the success of their products and that of our customers. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
In the current competitive context, although quality is essential, it is not enough. So it is essential to use all the tools at our disposal in order to adapt the product to the expectations of our customers and consumers, and for that we offer an efficient distribution together with a consistent marketing mix. That is why we have designed actions for each customer profile that meet the quality criteria and that have been specially designed and developed for each profile.

We pay special attention to offer selections of products adapted to the needs of each consumer, which allows us to offer with considerable savings for our customers, as well as to introduce new and innovative products. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
The value provided by the development of the new digital distribution channel represents the reduction of a part of the cost for our customers. Evaluating the full value system results in an increase in sales force and order intake. This coordination and joint optimization with our suppliers, manufacturers and producers through our channel, reduces the cost by eliminating activities and/or unnecessary intermediate processes, generating an important sales channel. Our position in the value chain represents an important or growing part of the cost and a high potential for differentiation impact.

Technology, talent, resources and new channels that attract new customers. That is our maxim in the concept of distribution. Buyers also have their value chain and our difference lies in the way in which we relate the value chain of our suppliers with that of the customer. The impact of our digital channel on the customer is to offer him the competitive advantage he is looking for: reducing costs and increasing his performance. In addition, all products pass through our channel on their way to the final customer, so the product of our suppliers becomes part of our value chain.

Our primary activity is the sale and transfer to the buyer of the products of our suppliers, as well as pre-sale and post-sale assistance. For this we support this primary activity by providing technology, talent, resources and new channels that attract new customers for these products. Our technology is not associated with any of the primary activities, but supports the entire chain, developing processes that are very focused on our customers and seeking not only loyalty, but also the creation of brand and product ambassadors. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
All our strategies and actions have a direct impact on improving the experience of our customers. It is in this idea where we support our value proposal, defending our position as a facilitator of processes and results, helping our customers focus on the truly important, which is not another task that increase their business.

Therefore, our position should not be understood only as a tool, but as a philosophy that supports a better knowledge of the customer and to track new business opportunities for our suppliers, acting as facilitators of a whole commercial process, opening new channels and finding new customers. For this reason we can ensure that our value is not based solely on offering a product at a better price, but having wrapped it in an experience and processes where the customer is always the center, supporting the development of their business with training, experience and the quality and advantages that our first level products provide. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
In the current competitive context, buyers have a wide variety of products to choose from at a low exchange rate. These factors tend to intensify the rivalry, in addition to the fact that the market growth in recent years has led to a very competitive environment. The retail market in this sector is very fragmented, which reduces the power of those traditional distribution strategies and channels, opting to concentrate their promotional efforts in a prominent way on a few "large" references.

Paradoxically, the changing preferences of consumers cause these traditional marketing channels to try to offer a wide variety of products to their customers, which without an adequate commercial strategy tends to weaken their power. In our case, we have opted to get closer to the customer and their preferences by introducing an online platform as a complement and logistic support to the retail distribution channel not only for our already consolidated brands, but also for all small brands and small producers and manufacturers, increasingly specialized, but whose presence in the market is unaffordable from the economic and cost point of view.

In this new online context, the main barrier in our case is not so much the competitors as the technology used, tools in which we have invested time in research and development so that access to our customers, common denominator of both face-to-face and online commerce, passes through an offer of the higher quality, for which we have the most expert technology, logistics, experience, training and resources. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
We are very aware that we are dealing with a multitude of flagship products of our agriculture, with a huge international projection. In this sense, the objectives of the majority of companies belonging to the sector coincide in the strategy of emerging towards new markets, specifically towards the international market.

In our recent digital expansion, being an online commerce aimed at a global market, our strategy is based on the publication of our entire catalog in the languages ​​of the main and potential consumers of products in the sector: outside the continent and classified as mature markets, the United States and Canada. China, Brazil and Vietnam within the emerging sector, Mexico in growth and Japan as an established market after years of solid growth. And within the European scope, established or mature markets such as Germany, France, Switzerland, United Kingdom, Italy, Portugal and, of course, Spain.

In this way, navigation on our platform and all the information it provides is available not only in English and Spanish, but also in French, German, Portuguese, Russian, Chinese and Japanese, among others. We have a team of professional native translators who, through telework, keep our site and all our products translated into different languages. On the other hand, we have established important international strategic alliances with distribution groups in this sector, initially in China, Vietnam and Mexico, for whom we represent a supplier of spanish products, and to whom we provide not only our catalog of products but also our infrastructure and logistics, knowledge, management, distribution, shipping and stock. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
Our business project is a commitment to adaptation. The economic situation and the fast development of new technologies are causing many traditional trade companies have not been able to adapt to the evolution and changes and needs demanded by consumers. Our project has a wide capacity to modify and adapt this situation, the products and the way of relating them to consumers, taking advantage of the knowledge and values ​​of our long trajectory and experience. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
We are very committed to our community and we value the social impact of all our activity, as well as each project. And that is why our digital expansion provides important benefits to the community in the social context. First, our commitment to opening new markets for small manufacturers and/or producers, as they are becoming more numerous and offer more products of great value while competitive advantages, having specialized mostly in sustainable and organic crops, but on the other hand they do not have the resources to obtain sufficient recognition and presence in the market, beyond a scarce local area. Through our online channel we offer them to grow and approach new consumers and customers anywhere in the world, without the traditional limitations and costs of distribution and commercialization.

It occurs an important activation of the local market with the incorporation into this new digital channel of the great diversity of local products. Because we treat all local and regional products in an outstanding and relevant way, promoting their products in all languages, in all markets and in all regions around the world. This opens up alternatives for local winemakers, artisans and small producers, with the presence and expansion of their sales in a bid for products of Spanish origin with greater added value, trying to expand their business by bringing them to an inaccessible channel, another way due to their low capacity for modernization.

Accessibility is another of the great social impacts derived from our digital expansion. We take our e-Commerce to consumers in any geographic location, including people who can not travel or who do not have the right diversity of offer in their local area. This greatly boosts the market with the appearance of new or unknown products that precisely in this sector respond to a unique attraction for the desire of their consumers to experiment with new products.

Appear new jobs for the performance of online activities, also incorporating new options such as teleworking or work from home. Socially, "work online" is becoming the best ally of family and work conciliation, of the labor insertion of people with disabilities, at risk or social exclusion. The expansion and evolution of our project will involve the creation of jobs for those who, due to their characteristics and needs, choose to dedicate themselves to telework, adapting their working hours to their personal needs and our objectives. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria

Reachable

Optimal location that allows fast and convenient access for suppliers and customers.

Distribution

Fleet of more than 60 vehicles from 2 to 30m3 adapted to the needs and characteristics of each product.

Large Volume

Large Volume Vehicles, adapted to the characteristics and needs of each product.

Refrigerated

Refrigerated vehicles, adapted to the characteristics and needs of each product.

International

In our internationalization strategy we have logistic partners in all emerging markets, including China, Vietnam and Mexico.

Storage

Installed facilities for an optimal storage according to the characteristics and needs of each product.

Showroom

Showroom and Tasting Room for the presentation, tasting and evaluation of each product.

Continuous Improvement

The training and high qualification in each process is always oriented to satisfy the needs and demands of suppliers and customers.

Customers

More than 6,000 points of sale in our area of ​​territorial influence. More than 150,000 customers around the world.

Network

Logistics and infrastructure capable of supplying more than 6,000 customers and points of sale throughout our Distribution Network.

Commercial Network

70 people work daily so that each product meets the expectations of all our customers.

Manpower

Infrastructure for all logistics management, distribution and resolution of incidents in real time.

Innovation

Always in our way to offer the most innovative proposals and approaching an increasingly demanding consumer.

Avant-garde

Our digital expansion strategy has given a turn to our company placing it among the most avant-garde in the market.

For our customers,
More than 4.000 products of the highest quality at your disposal!

Esencias «s»

Esencias «s» Premiun Edition 6 Meses Crianza.

More than 4.000 products of the highest quality at your disposal!

Esencias «é»

Esencias «é» Premiun Edition 12 Meses Crianza.

More than 4.000 products of the highest quality at your disposal!

Top Cavas

Gramona Brut Imperial D.O.Cava Gran Reserva.

More than 4.000 products of the highest quality at your disposal!

Grandes Vinos

Dehesa de los Canónigos 15 Meses Crianza.

More than 4.000 products of the highest quality at your disposal!

Chocolates

Coberturas y pralinés, siempre frescos y estables.

More than 4.000 products of the highest quality at your disposal!

Bakery

Mejorantes, masas madre y mixes de bollería.

More than 4.000 products of the highest quality at your disposal!

Pastelería

Cremas, azúcares, bases y complementos.

More than 4.000 products of the highest quality at your disposal!

Pastry & Cakes

Cakes, bizcochos, toppings, cremas y rellenos de fruta.

More than 4.000 products of the highest quality at your disposal!

Panadería

Aceites, coservantes, moldeantes y levaduras.

More than 4.000 products of the highest quality at your disposal!

Conservas

Latería para grandes consumidores y HORECA.

More than 4.000 products of the highest quality at your disposal!

Gourmet

Conservas para pequeños consumidores y retail.

More than 4.000 products of the highest quality at your disposal!

Chocolates

Cremas de relleño, baño, decoración y complementos.

More than 4.000 products of the highest quality at your disposal!

What is Palenzuela.online?


Closer

Your order at any time, before any need and from anywhere in the world.

Faster

We prepare your order in real time so that you get your products when you need them.

More Clear

All your orders, invoices and delivery notes always up to date and available in your online account.

Safer

Your billing, costs, sensitive information and confidential documentation always safe and secure.

More Efficient

Improve your forecasts and your sales, consult statistics and comparisons with previous dates.

Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria

More Sustainable

We are responsible with the environment, we reduce the use of paper and we invest its cost in your business.

More Diverse

Browse our platform and discover offers and innovative products you did not know.

More Exclusive

Differentiate your business with our most exclusive products and offer new proposals to your customers.

More Offers

Discover promotions and competitive advantages generating new opportunities for your business.

Best price

Be part of a Leading and Avant-garde Group and start reducing your operating expenses.

What our customers say?


  • Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
  • Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
  • Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
  • Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
  • Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
  • Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
  • Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria

Why Palenzuela.online?


Because we generate new opportunities for your business
From Palenzuela Distribución we anticipate consumer trends, behaviors and attitudes by carrying out concrete actions and commercial proposals that generate new opportunities for your business.

We offer a full range of more than 4,000 innovative products for the retail channel and HORECA, as well as bakery, pastry and chocolate applications for artisans and industrialists. Our goal is to provide a high level of quality in all the products we supply, supporting our customers from the values ​​of our company in the process towards the success of their business. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
A trajectory of more than 50 years focused on the relationship and closeness to our customers which, from the experience and continuous improvement, has allowed us to make long-term plans as well as cultivate a unit with each one of our customers, consolidating in the successful group that we are today.

We offer our customers all the guarantees and tranquility through our proximity, with a greater contact both in person and linked to the new communication channels, besides a long trajectory of knowledge and experience in the distribution sector. We trace every step of the way with our customers, supporting them in their daily processes so that they focus theirselves on what really matter, which is not another task that increase their business and can thus continue to offer the best service to its consumers. We are partners of our clients in trust and innovation, which requires constant attention. We want to be a source of new ideas and confidence meeting the most demanding expectations of each customer. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
Our customers are not only artisans, industrial manufacturers, supermarkets, and establishments of the HORECA channel, but we also provide a large part of our product catalog to a growing retail sector of individual consumers, becoming ambassadors of our brands in every corner of the world, in a growing emerging and global market.

Innovation is our greatest asset and in that end we support the projection of each of the products we introduce in the market. More and more people are concerned about the quality of food and products in general. For this reason we have defined our strategy in a projection based on a high demand and demand for quality in the products and food we distribute. Each product in our catalog meets our quality requirements, which we transfer to our customers and consumers. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
At present we have consolidated ourselves as the only Distribution Group that has developed all its processes based on new technologies and taking into account the different experiences and expectations of consumers in a global market context, which allows us to discover innovative products and new business opportunities that we transfer to our suppliers and customers in order to achieve greater success. This is the reason why we invest a lot of time, effort and human and financial resources in our growth and development, the engine that drives our process of expansion and growth.

From artisans to industrial manufacturers, going through catering services to big supermarkets, each and every one of our customers are welcome and very different, and that is why we offer expert and personalized advice to each of them, adapting to their needs, infrastructure, equipment and business model, and generating competitive advantages with innovative products and high quality. That is why we are leaders in innovation, because we are always attentive to the latest trends, to the evolution of the global market and we measure our success based on that of our customers, always offering solutions that make your business grow.

To help our customers on their way to the success of their business, we offer a specific training in each process. From the development of your offer, or its improvement through a selected range of products, to the development of new promotional actions, offers or recipes. We work side by side with each manufacturer providing training and technical conferences in order to transfer all that experience, knowledge and "know how" to our customers. We develop solutions and strategies tailored to each customer in order to achieve their objectives by acquiring competitive advantages with more appropriate products and adapted to the demand of their consumers and target audience.

We believe in the importance of working together with manufacturers and customers to achieve greater objectives, improve their business, introduce new ideas, and dispense with the fear of trying new things. It is our commitment to innovation and quality, and requires a vision of the future. Vision to build based on experience, to look for new horizons and to be close to our customers, prepared for a changing future. Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria

Our Partners

Our partners and manufacturers are international industry leaders in their respective sectors. Therefore, we only sell products of the highest quality with all the guarantees.

Get in touch!

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Palenzuela.online | Distribution and Sale of Food Products, Preserves, Wines and Beverages, Bakery, Pastry and Chocolate in León, Asturias, Palencia and Cantabria
LEÓN Polígono Industrial de Onzonilla
Parcela G-30, Naves 14-16 - 24231, Onzonilla, León
987 261 479
ASTURIAS Polígono Industrial Granda II
Cl. los Sauces, 6 - 33199, Siero, Asturias
985 875 790
PALENCIA Polígono Industrial Villalobón
Cl. Italia, 56 - 34004, Palencia
979 730 669
SANTANDER Polígono Industrial de Heras
Parcela 130 - 39792, Heras, Cantabria
942 544 180
Opening hours:
Monday - Friday: 8:00-13:00h y 16:00-19:00h
Saturday: 9:00-13:00h

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